What the Experts say .... "Targeted permission-based email campaigns are particularly well proven sales boosters."  Source:
Smart Business MagazineTwo thirds of US companies claim that sales increased in 2001, as a result of using email marketing. Source: NUA Internet SurveysGartnerG2 says Email Marketing Campaigns Threaten Traditional Direct Mail promotions. Analysts say advertisers must build a cost effective, permission-based email campaign. Source:
Wall Street Research Net Report According to a new study, small businesses in the US are turning to e-mail marketing in droves. And the results are impressive. The study found that 11% of small businesses used e-mail marketing in 2000…… and that figure will ramp up to 42% by 2005. Spending by those small businesses on e-mail marketing was $211 million last year but that will balloon to $2.2 billion by the year 2005. Source:
Emarketer.comAccording to Forrester Research, a Cambridge, Mass.-based Internet research company, e-mail marketing generates about a 10-percent response rate vs. direct mail, which has a rate of less than 3 percent. Source: Freep.com - Detroit Free
PressRecent research from The Kelsey Group and CONSTAT indicates that 42 percent of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons as the leading entry-level method. The Kelsey Group focuses on how small businesses use e-mail to deliver geographically targeted promotional messages, newsletters and promotional coupons, to recruit new customers, support customer loyalty programs and, ultimately, drive foot traffic to local business establishments. Source: The kelsey group.com white paper -
"Hitting the target: Local E-mail Marketing""In an effort to manage advertising dollars, many businesses are using e-mail marketing campaigns instead of traditional direct mailings." Source: GartnerG2- Business
Wire"A Texas car dealership has completely cut out direct mail promotions, relying instead on rich media e-mail for customer acquisition and retention." Source:
dmnews.comTim Giglio, owner of Orland Park, Illinois-based "Al's Diner" which enrolled more than 1,000 patrons during the first month of its email club said he is very impressed. "I think the number one thing about this email club that has impressed me has been how excited our patrons and staff have been!" Giglio said. "They have embraced the program from the start and the momentum has not let up." Source:
MIG News Report"Whereas most people think of e-mail marketing as a method for driving people to a web site to make a purchase, Heinemann's, a Wisconsin-based sit down restaurant chain, is using it successfully to increase business at their seven brick and mortar restaurants." Source: Opt-In News Case
Study"According to a survey conducted by the research division of AOL for Fishbowl, 50% of all respondents studied said they "would definitely" sign up for a restaurant email loyalty program. Another 38% said they might sign up". Source:
AOL/Fishbowl SurveyFor those who already have signed up for the service, they have received a welcome e-mail along with a coupon …… "It's been amazing how quickly these have been redeemed," Pairmar said. "That's the great thing about this type of marketing. With direct mail, you send out fliers and hope some stick. With Club E-mail, we're able to track our most loyal customers," he said. Source: San Bernadino County Sun - Business News
ReportIn a recent mailing 87% of those people emailed opened the mail and clicked on a coupon-link, and 11.2% of them printed and redeemed the coupons ….. ...... Compared to traditional direct mail, the approach is delivering better results and all for about 1/10th of the cost. Source: Opt-in News - Case
Study"The key word is permission …… This is e-mail where we have people's permission to contact them, as opposed to spams. This is e-mail of the highest value because the consumers ask for it." "When people sign up they get a coupon and we've had a 10 percent response" Source: Zwire.com News
Report"One of the goals that e-mail marketing can accomplish is to notch customers up a level in their loyalty. It can help turn an occasional customer into a good customer, and a good customer into an extremely loyal customer." One of the decisions you will have to make is whether to run your e-mail marketing program in-house or use an outside service …… The general consensus among retailers we contacted for this article is that it is easier and more effective to use an outside expert to run the e- mail program. Source: Pet Age.com -
Email Marketing ReportMost Responsive Marketing Methods Worldwide, 2001 (as a % of media buys) TV/radio: 8% Banner/print/other: 8% Directmail: 11% eZine/Newsletter: 23% Direct e-mail: 50% Source: Opt-in NewsIn the past, small companies could never hope to compete with the Fortune 100 in terms of direct marketing dollars. But compared to other forms of direct marketing (e.g. direct mail and telemarketing), e-mail is extremely inexpensive. The key to e-mail's power, particularly at the local level, is that it is targeted and personal. Indeed, no marketing communications medium exists that is more targetable, customisable and flexible than e-mail. That is why e-mail is revolutionising direct marketing. Source:
EMarketer.com "All email is Local" |
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