1. It costs very little to use (i.e. there are no 'printing' or postage costs etc.).
   
   
2. You can send information, product updates, special offers, coupons and more whenever you want at the click of a button.
   
   
3. It is easy to test new offers at minimal costs. If something doesn't work it's easy to change.
   
   
4. It is more immediate than other marketing methods; response to your communication comes back quicker so results can quickly be analysed.
   
   
5. You can easily personalise your message with the customers' name and other details.
   
   
6. A new campaign can be set up and instigated quickly: it is then quick and easy to measure the effectiveness.
   
   
7. When using 'coupons' in your marketing it is easier to track personalised 'email' coupons that are redeemed, than coupons cut out of newspapers or from leaflets.
   
   
8. Most importantly, regular communication strengthens a company's relationship with its customers and increases customer retention, and the frequency with which the customer purchases from you.

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