• Businesses have found that the numbers of times a customer visits their premises has increased dramatically as a direct result of them instigating a Permission based Email Marketing Program.
  
  
• Some businesses have recorded coupon 'click-through' rates (i.e. the number of recipients who opened the emailed coupons) as high as 87%, and the number of coupons redeemed at their premises as high as 11%. This is far higher than coupon redemption rates of any other marketing medium.
  
  
• Compared to Direct Mail, Email Marketing has been proven to be as much as four times as effective and for around 1/10th of the cost.
  
  
• Surprisingly, studies have shown that a large number of regular responders to email offers are aged over 55, demonstrating that this new marketing medium is used and welcomed by all ages.
  
  
• In surveys, a very large number of businesses using Email marketing have stated they find it far easier, more cost effective and more profitable to use outside experts to provide their Email marketing, rather than doing it in-house.
  
  
• Businesses using this new medium say that the relationship with their customers has greatly improved, and in some cases, business has more than tripled almost as soon as they started using the method.
  
  
• When using 'coupons' in your marketing it is easier to track personalised 'email' coupons that are redeemed, than coupons cut out of newspapers or from leaflets.

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